Marketing Mix - Product

The product a company has to offer is probably the most important part of a marketing plan. If you have a poor product, no matter how you try to place it in the market it will not sell. We saw that when Alpo tried to market food to humans. Not a good move. “The company designs an integrated marketing mix made up of factors under its control—product, price, place, and promotion (the four Ps).”(Marketing an Introduction, Armstrong/Kotler, pg. 23 of 43) This marketing mix defines the ‘what’ and ‘how’ the company will develop. The Febreeze product our company is offering must take into consideration, “the benefits that it will offer. These benefits are communicated and delivered by product attributes such as quality, features, and style and design.” (Marketing an Introduction, Armstrong/Kotler, pg. 13 of 55) The quality of our product stands alone in the industry. Febreeze is known as a product that can tackle any odor, while still remaining eco-friendly. The product is known for taking on the toughest smells such as smoking, and completely eliminating them. The features include a rugged bottle with large spraying nozzle, and a volume that any man can appreciate. This is not the air freshener your girlfriend uses, it is a man’s air freshener. The style and design speak for themselves, because the Febreeze Sport Extreme Odor Eliminator is everything that its name says it is. It can rid a room of any extreme odor you can imagine.