Customer service in my opinion is the greatest value a company can give its customers. Some people look at who has the best price, or who has a better product. Those two things are important and I do not mean to make light of them. In today’s economy everyone is looking for the best deal. Lets think about it for a moment, how does a company keep its customers, especially when companies are lowering prices all the time to get people in the doors. If one store is selling the same item at a lower cost one week they win the customer. If the following week a different store has a lower price, then the customer will shop there instead. So how do we keep customers coming back? They must offer superior customer service to create customer relationships. As a former employee of Nordstrom I saw customer service at its best. “Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction.” (Marketing: An Introduction p.3)
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