Febreeze Sport Extreme Odor Eliminator
The point of this EOC is to pitch an idea of an existing product to men. To be more specific to have men buy the item for themselves.Air freshener is an item typically bought by women on their routine visits to the super market. It is my intent to market air freshener to men by making it an important part of their daily lives. I believe that by creating an angle that men can relate to promote a need to buy air freshener they will in fact buy air freshener. The one thing that binds all men together is their need to impress women and make the other men look less manly than themselves. How can I exploit that fact to create the need to buy air freshener? Air freshener is to become the new “air of masculinity”. When a woman enters a man’s house his “air of masculinity” captivates her. When she is seated in his automobile, his “air of masculinity” beseeches her. In fact, his “air of masculinity” follows him around even when he is not at home or in his car. The “air” is so powerful that it even causes other men to become jealous and have feelings of inferiority around the “air fresh” man. Women want him, and men want to be him but they do not understand why. It is just “something about him” that they are all drawn to. It’s the “air” around him that causes the reaction from men and women alike to either love or despise him. It’s something “in the air”. It’s air freshener that creates the “air of masculinity” around him.
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