Business Mission Statement

A mission statement can be defined as, “a statement of the organization’s purpose—what it wants to accomplish in the larger environment,” (Armstrong & Kotler Marketing: An Introduction 5 of 43). The product I have chosen is Febreeze Sport Extreme Odor Eliminator targeted at the male population. We propose that this product not just be a way to make things smell better, but more than that. The product represents a change in the way men are depicted by the opposite sex as well as each other. The product is concerned with a global consciousness of men being taken more seriously with their concern of the environment around them. The product is not an aerosol item that could hurt our environment, and strives to be safe and effective it it’s use. Our hope is to create a pleasant immediate environment for the user in his home, office, automobile, or any other place that requires the air to be freshened, while still maintaining an environmentally friendly way to achieve this. By accomplishing these goals we will be, “market oriented and defined in terms of satisfying basic customer needs,” (Armstrong & Kotler Marketing: An Introduction 5 of 43). No longer will men have the stigma of being insensitive to the sensitivities of those around them, nor will there be any question of their commitment to the environment. It is the goal of this company and product to clean the air with fresh smell while remaining conscious of the global environment. Clean smelling air and clear air to breath is our mission, which we plan to create with our product.