Week 9 EOC: 3 Great Mission Statements

The three mission statements that I found the most interesting were written by Kayleigh A Bloomfield, Holly Vivian Burke, and Tharindu Wijesekara. In my opinion these three mission statements were well thought out, and written very well. In Kayleigh’s mission statement I thought she did a great job of targeting her market and their needs when she stated, “Our mission is to pin pointing the needs of our target market, males between the ages of 18 & 27. We plan to not loose sight of the above statement and keeping with the brands classic style all the while providing competitive pricing and exceptional product for our mostly college student target market.” This was a very specific, and well-stated statement that really let me understand where she felt the company needed to be headed. Holly Burke did a great job with her mission statement as well. She stated that the company would “…introduce Fabreeze to a new section of customers. This will take this trusted product to almost universal acceptance as THE must have household necessity.” I believe this to be a strong statement and goal of the company. The third mission statement I enjoyed was Tharindu’s because of its direct and concise approach. He stated. “what we sell is healthy and it gives you strength, and that’s why the customers buy our products before any other products. “ A very simply put, and strong statement that defines his company. Brilliant.