Marketing Mix - Distribution

How can we as a company get our products to our customers in a manner in which is most effective and does not cause loss. “Resellers, physical distribution firms, marketing services agencies, and financial intermediaries,”(Marketing an Introduction, Armstrong/Kotler, pg. 7 of 52) are solid ways to achieve the goals of distribution to the customers. We will use these channels to achieve an optimum insertion of our product into the market. “These include wholesalers and retailers who buy and resell merchandise. Selecting and partnering with resellers is not easy. No longer do manufacturers have many small, independent resellers from which to choose.”(Marketing an Introduction, Armstrong/Kotler, pg. 7 of 52) These distribution streams must be used to gain maximum penetration into the market and reach our customers on every level. The use of Internet sales will be utilized as well to ensure that anyone who wishes to buy our product can be reached. To make an attempt to cover the entire gamut of distribution would be quite costly and almost impossible to do, but our goal is to ensure that our target audience be reached and satisfied with the methods we provide to complete their buying experience. We must ensure that every and all channel be available to our customers, so we will explore how our buyers buy. Men in our target market tend to shop online, at major convenience stores, and sporting good stores. We will use distribution firms, and marketing service agencies to penetrate these venues to get the product out.