Implementation Evaluation Control

The final stage we come to is Implementation Evaluation Control of our business plan. “Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities.” (Marketing an Introduction, Armstrong/Kotler, pg. 31 of 43) Our company will implement our plan through advertisement, and distribution. Once the marketing portion of our plan has been put into place we will evaluate how effective it is working, and make adjustments on that plan. It is important that we take this seriously and be decisive in our next move. “An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T).”(Marketing an Introduction, Armstrong/Kotler, pg. 31 of 43) The control will show how well we are performing our task. It is at this point that we can make our final assessments of our product and perform any final tweaks in our overall goal. It is the primary function of the company to be profitable, and provide a valued commodity to our customers so they continue to return. It is our goal to be the leader in air freshener to our target market. If we are successful we have a market share that will make all of our company’s goals become reality.