SWOT Analysis

When going into any new endeavor a company must assess itself to make sure that they can be profitable. “The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T). (Marketing an Introduction, Armstrong/Kotler, pg. 32 of 43) The company’s strength (S) can be measured by its goals and people. The goals of our company are all positive and attainable. It is the shear nature of these goals that give our company its strength and the people behind the company who have the desire and will to make sure these goals are achieved. Weaknesses are defined as, “internal limitations and negative situational factors that may interfere with the company’s performance.” (Marketing an Introduction, Armstrong/Kotler, pg. 32 of 43) The only weakness of the company is the fact that the company is new. Not a real weakness. The opportunities (O) our company has to exploit are its greatest asset. Our world today is searching for ways to save our environment. Almost anything that is able to fall under the banner of ‘eco-friendly’ has a great chance to succeed. A product that has a goal to take a typically negative idea, and make it positive has great possibilities. Our company embodies the idea of being positive and viable in a world that seeks change, and understanding.